Heather Rast

Writer, digital marketer, and Social Media Manager in Cedar Rapids, Iowa

Heather Rast

Writer, digital marketer, and Social Media Manager in Cedar Rapids, Iowa

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I'm on a journey: do good work, learn every day, and exercise gratitude.

Gulf Coast native. Vocal hockey fan. I'm a hands-on volunteer for youth sports organizations. Sports photographer and stalled novelist.

My talents include content strategy, editorial planning, and writing to help brands tell their best stories.

In execution, my work materializes as long and short form video, strategic sales enablement assets, social strategies and content, data-backed content marketing assets, integrated product launch campaigns, C-suite thought leadership content, and more.

I think about ways brands can grow customer love (and fill the funnel) through valuable content experiences.

I enjoy learning about people and processes so I can help improve communication, workflow, and productivity. Possess a big appetite for learning and development.

Now: Global Brand and Communications Manager for Swisslog Healthcare. I also freelance, providing content marketing and social media services to B2B services firms.

Previously: Content strategist, senior content marketer, marketing director, brand marketer, channel marketer, account planner, insights strategist, program manager, strategic services department head.

  • Education
    • Florida State University
    • Middle Tennessee State University