Thomas Lacy

Web Developer, Designer, and Architect in Atlanta, Georgia

Thomas Lacy

Web Developer, Designer, and Architect in Atlanta, Georgia

View my portfolio

As an Internet marketing professional with over 15 years of experience, I successfully manage the full life cycle (WDLC) of multiple, high volume websites from conception to completion.

I have a demonstrated ability to design and implement performance based e-commerce marketing projects resulting in increased average order values, conversions and site visits.

My innovative ideas have been used to generate traffic, increase conversions and enhance website performance for companies ranging from sole proprietors to Fortune 500 companies.

Accomplishments:

  • First place award from the Magazine Association of Georgia for best website in the 1,000,000+ distribution class (for GA Magazine – the largest circulated magazine in the state).
  • Spotlight on Excellence Award for Best Website from the National Marketing and Member Services Conference for Electric Membership Cooperatives (for Washington EMC).
  • Designed award winning CMS for DataMan Systems that allowed clients to maintain their website resulting in reduced operating costs.
  • Successfully managed team of engineers responsible for day-to-day website operations for major financial services organization.
  • Efficiently managed a team of 12 Internet professionals in five areas of E-Commerce development.
  • Performed monthly seminars on topics that included powerful viral and sticky marketing practices for groups of 60-80 small businesses.
  • Increased sales of custom CMS-driven websites, custom programming and design services for DataMan Systems for 12 years.

Areas of Focus:

  • Project Management/Team Leadership
  • Web 2.0 practices, research and implementation
  • SEO/SEM
  • Page Rank positioning
  • Conversion rate experimentation
  • HTML-Rich email campaigns
  • Copywriting
  • Content management
  • Graphic design solutions
  • CSS/HTML development (hand coding)
  • Internet sales and marketing
  • E-Mail account management
  • CMS functionality design/management
  • Web Analytics