Sandra Jakovljevic
Designer, Art Director, and Web Developer in Kragujevac, Serbia
Today, I help people and businesses tell their stories through design that feels authentic and leaves a lasting impression.
After spending 20 years working across a wide spectrum of business activities — project management, production, management, product development, web projects, and training — life, in its quiet yet powerful way, reminded me to pause. Life circumstances and personal needs gently guided me toward what I truly love: branding and visual design. It wasn’t just a career change — it was, in many ways, a return to myself.
With years of experience understanding people, ideas, and processes, this transition came naturally. I found a balance between my professional and personal life, one that now allows me to focus my knowledge, experience, and creativity on helping others bring their visions to life.
Over the last four years, my focus has been on creating visual identities and websites.
✨ Developed over 25 WordPress websites in collaboration with Liquid Themes
✨ Created over 200 logos, 40+ brand books, and numerous packaging designs — primarily for wineries — along with a few designs I’m especially proud of
My approach is simple: I listen, understand your goals, and translate them into visuals that feel true to you. Design isn’t just about colors or logos; it’s about helping people feel proud of their brand and confident in how they present themselves.
If you’re looking for someone who combines creativity with real-world experience — and who genuinely cares about your story — I’d love to work with you.
Cheers
Sandra