Hello.

I make — and build teams who make — branding systems, logos, copy, websites, apps, ad campaigns, publications, photography, illustration, typography, apparel, packaging, videos, motion graphics, environmental graphics, interior design, music, and more.

My career in design, music (and occasionally photography) took me from my hometown of Cork, Ireland, to New York City, to Amsterdam — where I am now based — establishing a new multidisciplinary creative collective — Svpergrovp.

My previous role was as Chief Creative Officer at Yext — a SaaS company based in New York City specializing in AI search. During my six years there, I built their in-house creative agency from the ground up, guiding the overarching design experience through an IPO in 2017, global expansion, and a complete rebranding in 2019.

I have lead the internal creative teams of global brands such as New York Media, Rolling Stone, SPIN Magazine, and pioneering music streaming service Grooveshark. For almost two decades, my work has helped drive successful 360° campaigns in industries ranging from technology to entertainment to luxury & fashion.

Before all that, I was in a rock band called Rubyhorse. That journey took me from Ireland to the United States, where we signed record deals with both Interscope and Island Records, had a #1 album (for a minute), and a couple of top-40 singles. One of the highlights of that period was collaborating with George Harrison on a track called Punchdrunk.

Other career highlights include stints as the official photographer for the Love Hope Strength Foundation's 2009 Kilimanjaro expedition and as tour manager for Bow Wow Wow.

I live in Amsterdam's Oud Zuid with my wife, daughter, and two cats — Taco and Dander.