Jane Westfall

Innovation Strategy, Product, and Sales in Austin | Los Angeles | London | USA & UK Citizen

Jane Westfall

Innovation Strategy, Product, and Sales in Austin | Los Angeles | London | USA & UK Citizen

Call 415-632-9413

I work at the intersection of Technology, Innovation, User Experience and Design.

I advocate for user-driven design decisions and ethnography (study of how people live) and user research techniques to turn insights into products that ‘look good but work better’.

I apply this to consumer products and services, and also to Real Estate changing the way we Design/Build/Buy/Sell/Invest. https://jw-reservices.com

I'm the Co-Founder of Urban Bellhop, the first brand to service the vacation rental market.

I came by way of working in venture capital, then business and innovation consultancies, and held leadership roles at interactive marketing agencies. I'm currently mentoring startups at Capital Factory, Texas's largest fund and start up accelerator.

My beliefs and traits are curiosity, authenticity, boldness, hustle, and taking ownership.

"Solve the obvious problems others seem to ignore." Sir Dyson

"Every industry is open to innovation." Vin Khosla

"Good design accelerates the adoption of new ideas." Yves Behar