Folu Adeyeye

“I love to laugh and have fun. I work very hard and play even harder! I'm cool and easy going. Besides building connections and relationships, I also fancy the thrill of freshly pressed innovative ideas!”

I am an Experienced Growth Strategist and B2B Marketing Expert.

I'm passionate about learning and creation, brands, innovation and design. I like to think creatively and look out for opportunities to innovate or do something refreshingly different. I think like there's no box.

I'm also passionate about developing value for Africa by Africans, and I believe that there is an ever-present need for African businesses to begin to partake actively in creating value within the continent that will grow our individual economies and reduce external reliance. So I actively participate in tech, marketing, and media as a way to contribute my quota to achieving this for Africa. What I bring to the table is a keen eye for deep insight, an impressive analytical mind, and robust creative capabilities, all underscored by my raw entrepreneurial drive.

My specialties include: Corporate Communications, Brand Management, Brand Strategy, Brand Innovation Strategy, Brand Acculturation, Business & Marketing Strategy, Business Model Innovation, Product Design, Experience Design, Integrated Marketing, Communications Strategy, Training and Facilitation, Media Planning, Research and Market Intelligence, Online and Digital Strategy, Creative Writing, and Graphic Design.

Over the course of my career, I have consulted on projects and worked for several leading organisations including: Bain and Company, MTN Nigeria, Workforce Group, AIICO Group, Tranos Contracting Limited, Konga, QED Logistics, CRC Credit Bureau, DEEKAY Group, TINK Africa, SEPLAT Petroleum, KOS Deliveries, LILYGATE Hotel, LIFE Initiative, Obafemi George and others.

In my spare time, I enjoy a relaxed game of chess, hanging out with old friends, reinforcing old relationships and building new ones. I currently live in Lagos, Nigeria.