I am PhD in Management with focus on sports and entertainment. I have founded Armatore, a consumer trend analysis firm with focus on the sport’s and entertainment market. I also work as marketing consultant for Corinthians, Ponte Preta, Arena Corinthians, Maracanã Arena, BDO Brasil, Bom Senso F.C., ABRESE, BrSM, ESPN Brasil and others.

I have been working as the marketing director of the Brazilian Confederation of American Football since 2015.

I am also a Lecturer of sports marketing, marketing, consumer behavior and branding for MBA and Master students and I have been a visiting scholar for the University of Massachusetts Amherst.

My current research interest is on sports marketing, focusing on consumer loyalty, sponsorship, branding, consumer behavior, behavior attitude, and ambush marketing. My papers have been presented in national and international academic conferences (httpI://lattes.cnpq.br/8973929290442297).