David Berkowitz

David Berkowitz is a premier marketing strategist and fractional leader who currently serves as the Founder ofHigh Caliber AI. Since 2025, David has centered his professional work on helping B2B technology firms and agencies bridge the gap between adopting AI tools and generating measurable business results. Through High Caliber AI, he provides fractional CMO services, proprietary AI readiness audits, and "Applied Workshops" designed to help marketing teams build immediate operational muscle memory using live campaigns rather than theoretical frameworks.

A major shift in David’s career occurred in May 2025 when his two highly influential professional communities—Serial Marketers and the AI Marketers Guild (AIMG)—were acquired by Marketecture Media. Following the acquisition, David stepped into the role of Chief Community Officer at Marketecture, where he continues to leverage "community intelligence" from over 7,000 marketing professionals to inform his consulting work and identify what is actually working in the "agentic" era of marketing.

David is a prolific thought leader and the author of The Non-Obvious Guide to Using AI for Marketing (2025), which serves as a practical playbook for modern executives navigating the transition from human-led to AI-augmented workflows. His career is built on a foundation of senior leadership at top-tier agencies and tech firms, including roles as CMO of MRY (Publicis), VP of Emerging Media at 360i (Dentsu), and SVP at Mediaocean. A global keynote speaker with over 400 appearances, David remains one of the industry's most respected voices on Generative Engine Optimization (GEO) and the future of brand visibility in an AI-driven landscape.