José Mari Iribarren

Pamplona, Navarra, Spain

José Mari Iribarren

Pamplona, Navarra, Spain

Chief Experience Officer (CXO) at Health Ministry of Navarra*

* Public Health System is the biggest company inNavarra, Spain, with more than 10.000 employees

I developed the creation of this new corporate area (sept 2011-sept 2015) and our main goal was to improve the patient experience, moving from thinking ABOUT the patient to think WITH the patient.

· I led the "Center for Health Experiences" (Spanish version). A medical simulation area and the place where patients and healthcare professionals come together.

· Developed a project to improve communication and information for cancer patients (study available). After that, among other actions, we started the oncologic "peer to peer" groups.

· Changed complaints management processes, including the design of a new data system.

· Designed the social strategy: Website, Blog, Facebook, Twitter and Youtube Channel.

· Managed relationship with private hospitals that serve the assistance that can´t be provided in public. Turnover is about 60 million €.

Before that, I was the Marketing Manager at the Chamber of Commerce of Navarra (2002-2011).

I ́m Certified Consultant in Creative Problem Solving, and very interested in human-centered design methods, as Lean Start Up, Design Thinking, Customer Journey...

My life has its sound track, full of soul classics, performed by my band “Gregario de Luxe”, where I’m the bass man.