Hey there, I’m Amrita. I live in Toronto, Canada. I do Growth and Marketing stuff for tech scale-ups.

I currently run Marketing at ClickUp, an all-in-one superapp that reshaping how work is done today.

I believe good execution is the ultimate differentiator and this ties in nicely with ClickUp's mission to make teams more collaborative, productive and reduce time spent on mundane project management tasks. I also believe that frameworks and rituals are fundamental to a healthy, aligned and sustainable go-to-market.

If you're looking for some advice and mentorship, just ping me. Specifically, I help B2B SaaS companies figure out:

1. Your Go-To-Market strategy including positioning, messaging, pricing and distribution channels and offers.

2. Building of your Marketing and Inside sales orgs, and common ‘gotchas’ you should be aware of.

3. The ins and outs of running experiments that will give you incremental lift in all that you do.

My product marketing and demand gen background, and general contempt for the "growth at all costs" mentality makes me a level-headed ally for all things GTM.