Maarten brings over 25 years of marketing leadership and integrated communications experience from across the globe. The first third of his career he worked for over 10 years at leading advertising agencies in Amsterdam, London and New York.

He then transitioned to the marketing side, working for over 10 years at The Coca-Cola Company (Japan, Germany and at Coca-Cola’s global headquarters in Atlanta).

In his global role at The Coca-Cola Company he led the development and roll out of the first iteration of Integrated Marketing Communications (IMC), which is to this day the operating model for the company. He also developed a new agency remuneration model and was the IMC lead for the launch of Coca-Cola Zero and various World Cup and Olympic campaigns.

In 2009, he joined AB-InBev’s NY based headquarters as the Global VP of Integrated Marketing. In this role, he managed the 2010 World Cup activation globally, and helped re-shape the marketing departments in the US, China and Europe towards a consistent Integrated Marketing Model.

Since 2013, he is a C-Suite consultant on topics such as Marketing Operations, Agency Resource Utilization and Optimization, Marketing Capabilities, and more. He is a co-founder and share-holder of Flock Associates USA Inc, the US arm of the internationally recognized Integrated Marketing Transformation consultancy. He has worked with clients such as McDonald’s, J&J, Chubb Insurance, Shell, Toyota, Organic Valley and many others.

He is a recognized industry leader, who has worked closely with the World Federation of Advertisers as well as the ANA on topics relevant to the industry as a whole (Better Briefings, Agency Remuneration, Digital Trust, etc.).

He is a published author: the book “ZERO, zero paid media as the new marketing model” (Wiley 2013) was listed as a CMO must-read, and he writes bi-weekly on Mediapost.com.

Maarten lives with wife and dog just outside Charlotte, NC.